Analysis Of A Company
Identify and profile the major strategic groups (You may use size, market share, and other critical and relevant variables to identify viable strategic groups in the industry) Key success factors (What does it take to succeed in this industry, or in each strategic group? What can a company do to gain a competitive advantage? What does it take just to survive in this industry?) Identify and compare key strategies pursued by major players in the industry; you are also expected to discuss which strategy seems to be most successful in the industry, and why
ITEMS TO BE INCLUDED IN THE ANALYSIS PART (SECTION 5):
The Industry Environment
A brief history of the industry (development stages)
Global/local market position (e.g., size of major markets, products, customers and end users, pricing structure)
This is an introduction to the industry
The company's external environment
Identify and profile the major strategic groups (You may use size, market share, and other critical and relevant variables to identify viable strategic groups in the industry) Key success factors (What does it take to succeed in this industry, or in each strategic group? What can a company do to gain a competitive advantage? What does it take just to survive in this industry?) Identify and compare key strategies pursued by major players in the industry; you are also expected to discuss which strategy seems to be most successful in the industry, and why
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