Saturday, 12 September 2015

Marketing Plan satellite TV

Marketing Plan
A Final Marketing Plan is due the last class session.
  The FInal Marketing Plan will contribute 30% to the course grade.
Focus of the Final Market Plan:

Students will create a  marketing plan to launch a new product or re-launch a current product.  Choose  one topic from the list below:

Using Aleve now that Vioxx and Bextra have been taken off the market. Use of genuine Harley parts for repairs as opposed to less expensive  after-market parts. Flying on a full-service airline as opposed to a low-fare discount carrier. Staying with Cable-based television instead of switching to satellite TV. Pursuing an online MBA program over an on-site program. Students may make a recommendation for a topic not listed subject to the  approval of the instructor.

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